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PRIVACY
POLICY

Last updated: December 2024

Your privacy matters to us. This Privacy Policy explains how SMASH SOCIAL ("we", "us", or "our") collects, uses, and protects your personal information when you visit our website or use our services.

1. Information We Collect

1.1 Information You Provide

When you interact with us, you may provide certain information voluntarily. This includes:

  • Contact Information: Name, email address, and phone number when you use our contact form or inquire about events.
  • Event Details: Information about your group size, event preferences, and special requirements when planning group activities.
  • Feedback: Any comments, suggestions, or feedback you choose to share with us.

1.2 Information Collected Automatically

When you visit our website, certain information is collected automatically through cookies and similar technologies:

  • Device Information: Browser type, operating system, and device characteristics.
  • Usage Data: Pages visited, time spent on pages, and navigation patterns.
  • Location Data: General geographic location based on IP address (city/region level only).

2. How We Use Your Information

We use the information we collect for the following purposes:

  • Communication: To respond to your inquiries and provide information about our services.
  • Service Delivery: To plan and coordinate group events and activities you request.
  • Improvement: To analyze website usage and improve our services and user experience.
  • Legal Compliance: To comply with applicable laws and regulations.

We do not sell your personal information to third parties. We do not use your information for automated decision-making or profiling that produces legal effects.

3. Legal Basis for Processing

Under applicable data protection laws (including GDPR where applicable), we process your personal information based on the following legal grounds:

  • Consent: When you explicitly consent to processing (e.g., submitting a contact form).
  • Legitimate Interests: When processing is necessary for our legitimate business interests, such as improving our services.
  • Contractual Necessity: When processing is necessary to provide services you have requested.
  • Legal Obligation: When we are required to process data by law.

4. Data Sharing and Third Parties

We may share your information in limited circumstances:

  • Service Providers: Third-party companies that help us operate our website and services (e.g., hosting providers, email services). These providers are contractually obligated to protect your data.
  • Legal Requirements: When required by law, court order, or governmental authority.
  • Business Transfers: In connection with any merger, acquisition, or sale of assets, with appropriate protections for your data.

5. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy. Specifically:

  • Contact form submissions are retained for up to 2 years unless you request deletion.
  • Event inquiry information is retained for 1 year after the event date.
  • Website analytics data is retained in anonymized form for up to 26 months.

6. Your Rights

Depending on your location, you may have certain rights regarding your personal information:

  • Access: Request a copy of the personal information we hold about you.
  • Correction: Request correction of inaccurate or incomplete information.
  • Deletion: Request deletion of your personal information.
  • Portability: Request transfer of your data to another service.
  • Objection: Object to certain types of processing.
  • Withdrawal: Withdraw consent at any time where processing is based on consent.

To exercise any of these rights, please contact us using the information provided below. We will respond to your request within 30 days.

7. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

  • Encryption of data in transit using SSL/TLS protocols.
  • Regular security assessments of our systems.
  • Limited access to personal information on a need-to-know basis.
  • Staff training on data protection practices.

While we strive to protect your information, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security.

8. International Transfers

If you are located outside our country of operation, please note that your information may be transferred to and processed in countries with different data protection laws. When we transfer data internationally, we ensure appropriate safeguards are in place, including standard contractual clauses approved by relevant authorities.

9. Children's Privacy

Our services are not directed to individuals under the age of 16. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately.

10. Changes to This Policy

We may update this Privacy Policy from time to time. When we make changes, we will update the "Last updated" date at the top of this page. We encourage you to review this policy periodically to stay informed about how we protect your information.

11. Company Information

Play Ping London is operated by:

  • Person with Significant Control (PSC): Nataliia Ofitserova
  • Registered Office: 71–75 Shelton Street, Covent Garden, London, United Kingdom, WC2H 9JQ
  • Country of Registration: United Kingdom (England and Wales)

12. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us:

  • Through our contact page
  • By email at: privacy@playpinglondon.com

If you are not satisfied with our response, you may have the right to lodge a complaint with your local data protection authority (ICO in the UK).

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